Initiatives by Communications & Marketing (general)

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Launching Start Strong YU 2023

The new Start Strong website gives new and current students a resource to find information about the start of class, coming to campus and supports to ease some anxieties about the winter term. Students also had an opportunity to become familiar with SAVY and other available services at York.

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The Start Strong website provides helpful information including to-do's, finances, international support services, how to get involved in the York community and more.

Communications planning is in full swing for the 2023 NSSE Administration. Partners across York got together in November to make plans for promoting engagement with the survey.

Launch of digital ad campaigns to boost student recruitment

Developed in collaboration with campus partners, the 2022-23 Digital Program Marketing Strategy launched in September. The strategy includes 13 advertising campaigns that support Student Recruitment & Admissions application goals. 

Current Students websites begin redesign process

The website redevelopment project, led by the Communications & Marketing team in partnership with experts across the Division, will deliver engaging, relevant and timely information to students in a user-friendly manner. Websites will be completed by summer 2022.

websites across the division to be redeveloped in 2022.
Redesigned Future Students website launches

Phase I of a redesigned website for prospective York students launched in December 2021. The project, a collaboration between Student Recruitment & Admissions & the Communications & Marketing teams, offers a student-centric website that merges a data-driven design with a user’s application journey.

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Phase 1 analyzed 1,100+ pages, leading to enhanced navigation, relevance, and experience for applicants. The team introduced student-centric language and narratives to emphasize the York experience.
Celebrating the #BestOfYU 2021

Despite a challenging year, the Division of Students continues to advance York’s mission by providing services and programs that facilitates and fosters academic success, student development and an engaged community. The #BestOfYU 2021 YouTube playlist celebrates our successes and accomplishments.

Watch the Youtube Playlist
Digital marketing campaigns foster connections with prospective students

The Communications & Marketing Team successfully launched digital marketing campaigns to support student recruitment, internationalization and strategic enrolment management priorities. Campaigns engaged prospective students around the world using Google Ads, Facebook, Twitter, Instagram and more.

priority programs promoted in 21 countries
Promotions Improve Student Satisfaction Indicators & MacLean's 2022 Rankings

Targeted and ongoing digital student service promotions improved York University's Student Satisfaction indicator rankings in MacLean's 2022 Rankings. York University is now ranked 6th overall and 13th in Student Satisfaction against all other comprehensive universities in Canada.

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7 of 10 improved Student Satisfaction indicators relate to Academic Advising, Mental Health Services, Extracurricular Activities, Residence Life, Indigenous Visibility, and Sexual Violence Prevention.
Motivating Students to Start Strong this Fall

We can't wait to welcome students to York this Fall! Start Strong YU motivates, supports, and reassures students by bringing back-to-class, campus access, and student services information on one website. The site includes helpful resources, informational videos, and a directory of student services.

Explore the Start Strong YU Website
Setting a New Standard for Strategy Websites & Newsletters

Most strategy websites are static and short lived. To set the right tone for the Division of Students Strategy 2020-2025, a dynamic website has been created with monthly updates, filters by commitment, and views by unit and by progress. The site is also mobile optimized and printer-friendly.

Continue to Enjoy the Website
success stories collected from Divisional units in time for website launch.
Enhancing Student Experiences through Website Redevelopment

Led by the VPS Communications & Marketing team, Divisional websites are undergoing major redevelopment to centre on user experiences and student journeys. Consultations are underway for key websites. Other sites across the Division will be introduced to the project starting Fall 2021.

Streamlining Communication Planning Across the Division

A new suite of templates has been developed to help Divisional units map, plan and execute yearly communication activities. The templates will strengthen relationships and collaboration between units to advance the student experience. More information will be shared with units in the near future.

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